How to Use Hashtags For business on Instagram

Instagram, with its ever-growing user base and diverse content, has become a powerhouse for social media marketing, personal branding, and content discovery. One of the most effective tools to gain visibility and reach a broader audience on this platform is by using hashtags. Understanding how to use hashtags strategically can significantly boost your engagement and help you connect with like-minded individuals or potential customers. In this article, we will walk you through the dos and don’ts of using hashtags on Instagram to maximize your impact.

What are Hashtags?

Hashtags are words or phrases preceded by the “#” symbol, and they serve as organizational tools to categorize content on social media platforms. When you add a hashtag to your Instagram post, it becomes clickable, leading users to a feed that includes other posts using the same hashtag. This feature enables users to explore content related to specific topics, trends, or communities, even if they don’t follow the accounts that posted them.

The Power of Hashtags

  1. Increased Visibility: By using the best hashtags, you can increase the chances of your content being discovered by people who are interested in the topics you’re posting about. Instagram users often follow hashtags they are passionate about, which means your posts can show up in their feeds even if they don’t follow you directly.
  2. Targeted Audience Reach: Hashtags allow you to connect with a specific audience. For instance, if you are a fitness enthusiast, using hashtags like #fitnessmotivation, #healthylifestyle, or #fitfam can attract like-minded individuals to your content.
  3. Engagement Boost: When your posts show up in hashtag feeds, they become more accessible to users who actively engage with those hashtags. This can lead to increased likes, comments, and shares, ultimately enhancing your overall engagement.

How to Use Hashtags Effectively

  1. Relevant and Specific Hashtags: Use hashtags that directly relate to the content of your post. Avoid using generic hashtags that are overused, as your posts might get buried under millions of others. Instead, go for a mix of broad and niche hashtags to target a diverse audience.
  2. Research Popular Hashtags: Investigate which hashtags are trending and relevant to your content. Tools like Instagram’s search bar and third-party applications can help you discover popular and related hashtags.
  3. Create Your Branded Hashtag: If you have a brand or a unique campaign, consider creating a branded hashtag. It should be short, memorable, and easy to spell. Encourage your followers to use it when posting content related to your brand.
  4. Be Mindful of Hashtag Etiquette: Avoid using too many hashtags in one post, as it may come across as spammy. Instagram allows up to 30 hashtags per post, but using around 5-10 relevant hashtags is generally more effective.
  5. Keep an Eye on Your Competition: Observe successful competitors or influencers in your niche and take note of the hashtags they use. This can provide insights into which hashtags are resonating with your target audience.
  6. Hashtag Placement: You can include hashtags in the post caption or add them as the first comment. Both methods work, but adding them in the caption makes your post’s intentions clear from the beginning.
  7. Stay Updated and Diversified: Social media trends change rapidly, so keep an eye on emerging hashtags and incorporate them into your strategy when appropriate. Diversifying your hashtag usage will expand your reach and expose your content to different communities.


1. What are hashtags on Instagram?

Hashtags on Instagram are words or phrases preceded by the “#” symbol that act as labels to categorize content. When you include a hashtag in your post, it becomes clickable, leading users to a feed displaying other posts using the same hashtag.

2. How do hashtags work on Instagram?

When you use hashtags in your Instagram posts, your content becomes discoverable to users who are interested in those specific topics or communities. By clicking on a hashtag, users can explore related content, even if they don’t follow the accounts that posted it.

3. How can hashtags benefit my Instagram presence?

Hashtags can increase the visibility of your posts, help you reach a targeted audience, and boost engagement. They allow you to connect with users interested in the topics you’re posting about and attract potential followers or customers.

4. How many hashtags should I use per post?

Instagram allows up to 30 hashtags per post, but using too many can appear spammy. It’s generally recommended to use around 5-10 relevant hashtags per post. Focus on quality and relevance over quantity.

5. Where should I place hashtags in my Instagram post?

You can include hashtags either in the post caption or as the first comment. Both methods work effectively, but adding them in the caption makes your post’s intentions clear from the beginning.

6. How can I find relevant hashtags for my posts?

Research popular and trending hashtags in your niche using Instagram’s search bar. Additionally, third-party applications and websites can help you discover related and trending hashtags.

7. Should I create my own branded hashtag?

If you have a brand or a unique campaign, creating a branded hashtag can be beneficial. It helps promote your brand identity and encourages your followers to use it, fostering a sense of community around your content.

8. Can I use the same hashtags for every post?

While you can use some consistent hashtags to maintain a theme, it’s essential to diversify your hashtag usage. Using the same hashtags for every post may limit your reach, as different posts may resonate with different audiences.

9. Are there any hashtag etiquette guidelines I should follow?

Avoid using irrelevant or misleading hashtags. Ensure the hashtags you choose are directly related to your content. Also, be mindful not to overuse hashtags, as it might detract from the quality of your posts.

10. Can I track the performance of my hashtags on Instagram?

Instagram Insights provides data on the reach and engagement of your posts, including how many people found your content through hashtags. Use this data to evaluate the effectiveness of your hashtag strategy and make improvements if needed.

Using hashtags on Instagram is an excellent way to expand your audience, connect with like-minded individuals, and boost engagement. By following these guidelines and staying updated with the latest trends, you can make the most of hashtags and take your Instagram presence to new heights!


Hashtags are invaluable tools for gaining visibility, enhancing engagement, and building a community on Instagram. By using them strategically and staying in tune with trending topics, you can significantly increase your chances of reaching a broader audience and achieving your goals, whether it’s growing your personal brand, promoting your business, or connecting with like-minded individuals. Remember, relevance, specificity, and moderation are key when using hashtags effectively on Instagram. So, go ahead and harness the power of hashtags to unlock the full potential of your Instagram presence!

Meet Ashish Mandal, a talented and passionate writer. Crafting engaging content across various niches, From technology to lifestyle, they bring complex topics to life, making them easily digestible and enjoyable.